Social Media Marketing, Truth and Lies

Social Media Marketing seems to be the most recent buzz word for anyone wanting to increase their online presence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M business are now emerging all over the place these days and they are telling anybody that will listen about how exceptionally essential social media like Facebook twitter and YouTube are to your company but, for the average little to medium sized service, does marketing to social media networks really measure up to all the buzz? Is spending a small fortune on hiring a SMM business actually worth it? And has anyone really done their research study on this before they hired somebody to establish there Facebook service page? Some SMM companies are establishing things like Facebook service pages (which are free) for $600 to $1,000 or more and informing their customers that they do not need a site since Facebook is the most significant social network worldwide and everyone has a Facebook account. Now while it may be true that Facebook is the biggest social media in the world and yes, Facebook's members are possible customers, the real question is are they in fact buying? Social media marketing companies are all too pleased to point out the positives of social media like the number of individuals use Facebook or the number of tweets were sent last year and how many individuals enjoy YouTube videos etc. however are you getting the full picture? I as soon as sat beside a SMM "expert" at a business workshop who was spruiking to anyone who came within earshot about the fantastic benefits of setting up a Facebook service page for small company (with him of course) and selling on Facebook. So, captivated by the abovementioned "professionals" advice I looked him up on Facebook just to discover he had only 11 Facebook good friends (not a great start). Being the research nut that I am, I decided to take a great look into SMM in regard to selling to see if it in fact worked, who did it work for and if it did why did Social Media Marketing work for them? And should company rely so greatly on social media networks for sales?

As a web developer I was continuously (and now significantly) faced with numerous social networking challenges when possible customers would say that having a site sounds excellent however they had a Facebook service page and had been told by various sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their requirements it ended up being quite clear that those potential customers didn't actually understand why they needed social networks or SMM to produce online sales, They simply wanted it. Well it's simple really since social media is Social Media, and social Networks are Social Networks they are not business media and service networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Business Worth around 55% of all social media users stated that they do not engage with brands over social media at all and just around 23% really purposefully utilize social media to interact with brands.

So how do you use social media marketing? And is it even worth doing?

Well to start with I would state that having actually a well optimized site is still going to bring you far more service that social media for the most parts especially if you are a small to medium sized local business because even more individuals are going to type in "hair stylist Port Macquarie" into an online search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a website you're losing out on all of that possible business. However in spite of all the (not so excellent) statistics I still think it is still a great idea for company to utilize social media just not in the same way that a great deal of SMM specialists are today, Why? Since it's plainly not working in the method they declare it does. Essentially SMM Business and Business as a whole took a look at social networks like Facebook as a fresh market ripe for the selecting and when Facebook started getting users determined by the millions PayPal co-founder Peter Thiel invested US$ 500,000 for 7% of the business (in June 2004) and given that them a few venture capital companies have actually made investments into Facebook and in October 2007, Microsoft announced that it had actually acquired a 1.6% share of Facebook for $240 million. However considering that Facebook's modest beginnings up until now (2012) both SMM Companies and Service have actually failed to genuinely capitalise on the huge number of Facebook users online. The reality is numbers does not equivalent buyers. Is it in a Social Media Marketing company's benefit to talk social networks up? Absolutely. Is it in a Social Media like Facebook's best interests for people to think that business can sell en masse by marketing and advertising with them? Naturally it is. In early 2012, Facebook disclosed that its earnings had jumped 65% to $1 billion in the previous year as its profits which is generally from advertising had leapt almost 90% to $3.71 billion so plainly the concept of SMM is working out for them but it is working out for you? Well ... statistically no, however that does not always imply that it never will.

One of the biggest problems business face with social networks and SMM is understanding. The primary factor the majority of individuals give for connecting with brands or organisation on social media is to receive discounts, yet the brand names and company themselves think the main factor people interact with them on social media is to discover about brand-new items. Most services think social media will increase advocacy, but just 38 % of consumers concur.

Companies have to find more ingenious ways to get in touch with social media if they want to see some sort of arise from it. There were some good efforts shown in the IBM research study of companies that had gotten some sort of a deal with on how to utilize social media to their benefit, keeping in mind that when asked exactly what they do when they engage with organisations or brand names through social media, consumers note "getting discount rates or discount coupons" and "purchasing product or services" as the leading two activities, respectively an U.S ice cream business called Cold Stone Creamery provided discounts on their items on their Facebook page. There is a fantastic program launched by Finest Purchases in the USA called Twelpforce where workers can react to consumer's questions via Twitter. With both Cold Stone Creamery and Twelpforce the benefit is plainly in the favour of the great trick & the potential consumer to social media marketing Website is to sell without trying to offer (or looking like your selling) regrettably most social media marketing is focused the wrong way.

Developing a tangible buyer to consumer relationship via social media is difficult and probably the most benefit to company' utilizing social media to increase their sites Google rankings. However business' have to understand that you cannot just setup a Facebook service page and wish for the very best. SMM requires effort and possible clients need to see worth in what you need to offer by means of your social media efforts give them something worth their social interaction and time and then you might get better outcomes.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original cost ... and the lawsuits are flying


As a web developer I was continuously (and now significantly) challenged with several social networking difficulties when potential customers would state that having a site sounds good but they had a Facebook company page and had actually been informed by different sources (the ever present yet anonymous "they") that social networks were the thing to do, but after discussing their requirements it ended up being quite clear that those potential customers didn't actually know why they needed social networks or SMM to create online sales, They simply wanted it. Well it's easy actually due to the fact that social media is Social Media, and social Networks are Social Networks they are not organisation media and service networks (that would be more like LinkedIn). In a current research study done by the IBM Institute for Company Value around 55% of all social media users stated that they do not engage with brands over social media at all and just around 23% in fact purposefully use social media to communicate with brand names. Well first of all I would state that having a well optimized site is still going to bring you far more business that social media in a lot of cases especially if you are a small to medium sized local organisation since far more people are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you do not have a site you're missing out on out on all of that possible organisation. The main factor many individuals provide for engaging with brand names or company on social media is to get discount rates, yet the brands and business themselves believe the main reason individuals engage with them on social media is to discover about brand-new products.

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